According to the news of oversea media on October 6th (Beijing time), the former CEO and founder of Apple Inc –Steve Jobs has passed away today. And the American Fortune magazine has made an inventory of ten main ways that Steve Jobs used to change the world. Specific as follows：
Steve Jobs has paid much attention to the design of the products. He has been conscious of the fact that consumers will be attracted by the excellent appearance of the products. No matter they are motor vehicles or computers, people are willing to purchase the more beautiful things compared with the congeneric Products. Profit from his original vision, Steve Jobs has the capacity to bring beautiful products to users. During the process, he has proved to all competitors : If you want to catch up with Apple, the products that possess both exquisite appearance and originality must be produced.
It is proved that the design concept of Steve Jobs is completely correct. the body-integral design to Apple’s notebooks has made them become the most popular laptops design, and the latest Macook Air was touted as the best embodiment of a perfect design.
Apple has introduced iTunes in 2003, and the application has greatly changed the ways that people acquire their music. The perfect combination of iTunes and iPod has also been an effective purchase way to the customers. At present, iTunes has become one of the world’s biggest music retailer, and it has more than 200 million registered users and more than 15 billion times songs purchases.
3. Personal Computer
The Apple II that was developed by Steve Jobs and Steve Wozniak was one of the most successful Apple’s early personal computers ; since then ,this kind of fashionable computer has changed the work and life style of people. By September 2011, it is expected that the sales of Mac machine will reach to an unprecedented quantity of 4.4-4.6 million in this quarter.
4. The pacemaker of future post-PC era
Similar to the example that Steve jobs used Apple II to make personal computers start to popularize, Steve Jobs also use iPad to promote the world to be developing toward post-PC era. Indeed, the iPad has all the elements of success: a portable device, an almost perfect operating system and a reasonable price. The sales of iPad has reached to 14.7 million in 2010, however, in last quarter, the sales of iPad also ushered 183% of swell, so it is an very good interpretation of people’s needs to a portable device.
In recent years, apple’s marketing strategy may be its most success. It should be said that this success has laid a foundation since the 60 seconds global shocking “super bowl” advertising that directed by Ridley Scott was broadcasted in 1984 . This television advertising of “super bowl” that premiered on January 22nd, 1984 was though as “the first historical event marketing case” by the temporal CEO John Sculley of Apple . That is to say, the concerns that caused by the sensational effect of this promotion has been comparable enough to the product itself .
The revolutionary iPhone that introduced in 2007 has completely defeated RIM’s blackberry .According to the information, Steve Jobs had taken part in every detailed design of the early design period of iPhone, and the research and development costs of the iPhone is as high as 150 million dollars.
7. Apple Ecological System
The “ecological system” concept may be the biggest technology heritage that Steve Jobs left to the world. This idea is quite simple actually — to integrate the hardware and software closely in a tight structure, and to bring the best use experience to the users. Such as iTunes, thousands of users download music through iTunes, and store it in iPod or iPhone, then it can creat a ecological system.
8. Mac OS
The operating system of Apple is always more simple than other brands. In fact, all versions of Mac OS system are derived from Steve Jobs R&D achievements when he was worked in “NeXt “. At present, Mac OS are favored by numerous customers because of its usability and stability.
9. App Store
Ten years ago, when the first Apple Store was opened around the world, no one believed that it can get such a great success. At present, apple has already owned 345 stores in the global range during the past ten years. There is no doubt that such a great success has its inseparable relationship with Steve Jobs’s early careful study of the layout of Apple Store .
10. Apple Inc
The biggest contribution of Steve Jobs can not be simply measured with a revolutionary smartphone, a tablet computer or operating system, the greatest legacy that he left to the world is the Apple Inc itself. The present IT giant enterprise with 12000 employees has ever faced the plight of collapse, but the giant “stood up” miraculously again after Steve Jobs coming back in 1997. and it then surpassed many famous enterprise ,such as Microsoft and HP. It can be said that this is the largest “resurrect” case during commercial history.
The construction of Apple’s new office building “the spacecraft” headquarters may be the best example to explain the innovative design of Apple Inc , it is expected that the headquarters will get the ratify of local municipal committee, Cupertino, California in the end of 2012 , and the construction of the headquarters will be completed in 2015 according to Apple’s plan. The new headquarters covers an area of 280 square feet, and it can accommodate 13000 people, in the meanwhile, Apple called it as ” extraordinary, inspiring working place of 21st century “.
“I think we have the chance to build the best office building in the world” Steve Jobs said to the journalist before his death.